New Zealand Smoking Monitor (NZSM)

The NZSM is a fortnightly monitor, run continuously since July 2011, to measure the responsiveness and impact of tobacco control effort among smokers who are at different points in the process of quitting smoking. The Health Promotions Agency (HPA) runs the New Zealand Smoking Monitor (NZSM) on behalf of the Ministry of Health. The NZSM compares three distinct groups of smokers:

1) Non-attempters - people who had smoked daily or almost daily in the past 30 days, and had not made a quit attempt that lasted 24 hours or longer in the past three months (definition used since Quarter 6; monthly smokers had been included in the sample from Quarters 1 to 5)

2) Recent quit attempters - people who had smoked daily or almost daily in the past 30 days, and had made a quit attempt that lasted 24 hours or longer in the past three months (definition used since Quarter 6; monthly smokers had been included in the sample from Quarters 1 to 5)

3) Serious quitters - people who had smoked regularly in the past three months but they had not smoked daily in the past 30 days and are intended to be completely smokefree in the next 3 months (new respondent group added at Quarter 10).

The definition of non-attempters and recent quit attempers was refined at Quarter 6 and this change might have some impacts on the observed trends.

Graph list:
1.   Perceived impact of tobacco cost
2.   Pressure from others to quit
3.   Intention to quit
4.   Self-efficacy in quitting
5.   Reduced tobacco consumption recently
6.   Switched to a cheaper tobacco type recently
7.   Switched to a cheaper brand recently
8.   Smoked duty free cigarettes recently
9.   Exposure to tobacco control advertising
10. Exposure to news stories
11. Exposure to smoking on TV or in movies
12. Awareness of policy change

Available filter variables:
Ethnicity, gender, age

Definitions:
Smoking status
Ex-smokers: Respondents who were not smoking at the time of the survey;
Current smokers: Respondents who were smoking at the time of the survey

Recent quit attempts status
Non-attempter: Daily/almost daily smokers who have not made a serious quit attempt lasting hours or longer in the past 3 months;
Recent quit attempter: Daily/almost daily smokers who made a serious quit attempt lasting 24 hours or longer in the past 3 months;
Serious quitter: Smokers/ex-smokers who have not smoked daily in the past 30 days and intend to stay smokefree for the next 3 months

Other information:
Detailed information about the NZSM can be found here.